And today is what?

I suppose it was bound to happen. In fact, I'm surprised that it took so long. If we can have Condom Week, Global Orgasm Day, Sleep-In Day and Parental Alienation Awareness Day, then we can certainly have Honeybee Awareness Day. Which is tomorrow, August 22.
It is unlikely that the organizers of Honeybee Awareness Day meant it to coincide with the feast of Blessed John Kemble, martyred in 1679, who delayed his death with a drink and a pipe, such that the last pipe of a condemned man is called a "Kemble pipe".
I don't know how you plan to celebrate Honeybee Awareness Day. I would start with awareness and move on from there. Costumes are always a good idea.
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